Notes on the AI-search shift.
Generative Engine Optimization, AI visibility, and how publishers stay discoverable as search becomes answers.
FeaturedAnswer Engine Optimization: how to be the answer, not the tenth link
SEO ranks you. GEO makes you readable. AEO gets you spoken back as the answer. Here's what Answer Engine Optimization actually means — and how the three fit together.
How to get cited by ChatGPT, Perplexity and Claude — and check that you were
Being readable isn't the same as being credited. Here's what earns an AI citation, how AskThis routes visitors into assistants with your page already cited, and how to measure it.
When shoppers ask AI instead of Google: making product pages answer-ready
More buyers open an assistant and ask 'best X under $50' than you think. Here's what a product page needs to be quotable — and how to earn the recommendation.
How to check if AI can read your site: a 5-minute audit
AI assistants read your HTML, not your design. Here are the four checks that decide whether they can find, read and cite your page — and how to run them in a minute.
Under 12KB, forever: how the AskThis widget stays fast
We literally sell page performance, so the widget lives under a hard budget. Here's the engineering that keeps it honest.
The AI Graph: an open standard for AI-readable pages
ai:type, ai:summary, ai:cite_as — the tags that tell crawlers how to read you.
What is Generative Engine Optimization — and why it matters now
SEO optimized for a list of blue links. GEO optimizes for being the answer. Here's the practical playbook for getting cited by AI assistants.