Notes on the AI-search shift.
Generative Engine Optimization, AI visibility, and how publishers stay discoverable as search becomes answers.
FeaturedAI visibility
How to check if AI can read your site: a 5-minute audit
AI assistants read your HTML, not your design. Here are the four checks that decide whether they can find, read and cite your page — and how to run them in a minute.
Product
Under 12KB, forever: how the AskThis widget stays fast
We literally sell page performance, so the widget lives under a hard budget. Here's the engineering that keeps it honest.
AI visibility
The AI Graph: an open standard for AI-readable pages
ai:type, ai:summary, ai:cite_as — the tags that tell crawlers how to read you.
GEO
What is Generative Engine Optimization — and why it matters now
SEO optimized for a list of blue links. GEO optimizes for being the answer. Here's the practical playbook for getting cited by AI assistants.